Welcome to MIC (Marketing & Insights Consultancy)

MIC assesses customers' needs and helps organisations to act upon these,
leading to a unique experience of your brand.

• Advising organisations how to become more customer-centric 
• Writing value propositions based on customer insights
• Workshops on concepts, value propositions and insights
• Assessing your (potential) market; market, brand, product and consumer/customer research incl. customer journeys
• Capturing (customer) insights into a Management Information System
• Setting up and executing a market research plan from gathering customer insights up to and including the market launch